Rare Jordan 1 Nike air Jordan 1 - 1980 The Air Jordan I was designed by Peter Moore and marked a new era in the design of basketball shoes. The black/red model was banned by the NBA due to NBA color rules and this actually helped to create more publicity and more interest for the shoes. Whether this was a marketing ploy from Nike or not, it helped to generate the interest that, to date, has supported nineteen different Jordan shoes, retro versions, and limited editions.